The intersection of fashion and athleticism has given rise to a wave of celebrity athletic wear brands, redefining how we perceive workout gear. These brands, curated by iconic figures from various industries, not only provide high-quality activewear but also promote inclusivity, empowerment, and self-expression.
Fabletics By Kate Hudson:
- Launched in 2013 by Golden Globe-winning actress Kate Hudson, Fabletics is a tech-centric athletic wear brand co-founded with Don Ressler and Adam Goldenberg. Setting itself apart with affordable yet high-quality activewear, Fabletics relies on technology to understand and cater to buyer preferences, creating a personalized shopping experience. The brand’s mission is to inspire an active and healthy lifestyle for everyone, making it accessible and welcoming.
Ivy Park By Beyoncé:
- Launched in 2016 and later partnered with Adidas in 2019, Ivy Park is Beyoncé’s gender-inclusive activewear line. The brand celebrates power, freedom, and individuality, breaking conventional fashion rules. Beyoncé’s vision for inclusivity and her ability to create designs that resonate with a broad audience have made Ivy Park a sought-after brand that sells out within seconds of each release.
EleVen By Venus Williams:
- Tennis legend Venus Williams ventured into the fashion world with EleVen in 2012, emphasizing self-expression and celebrating individuality. While the brand has a focus on tennis activewear, it offers versatile apparel suitable for various occasions. Williams designed EleVen to empower women to feel great and perform at their best, both on and off the court.
Calia By Carrie Underwood:
- Grammy Award-winning country singer Carrie Underwood collaborated with Dicks Sporting Goods to launch Calia in 2015. Inspired by the Greek word “kalos,” meaning beauty, Calia aims to blend fashion with function. The line provides confidence-boosting activewear that seamlessly transitions from the recording studio to daily errands to the gym, reflecting Underwood’s busy lifestyle.
Nyama Sol x Jennifer Lopez:
- Jennifer Lopez joined forces with Nyama Sol to create a line of leggings inspired by her personality and style. Each pair tells a unique story, with some featuring JLo’s face. The collaboration focuses on contentment, self-love, and healthy living, aligning with Lopez’s values and commitment to empowering individuals.
Day/Won By Candice Huffine:
- Candice Huffine, a plus-sized model, founded Day/Won after realizing the limited options for comfy and affordable workout clothing for women of all sizes. The activewear line, launched after Huffine’s training for the Boston Marathon, promotes body positivity and inclusivity, offering sizes from 0 to 32.
Fenty x Puma By Rihanna:
- Rihanna’s collaboration with Puma, Fenty x Puma, challenged traditional gender silhouettes and blurred fashion lines. Although production stopped in 2018, the exclusive and gender-neutral designs gained immense popularity. Rihanna’s fearless approach to fashion revolutionized the industry and showcased the success of celebrity brand partnerships.
Project Rock Collection By Dwayne Johnson:
- Dwayne “The Rock” Johnson’s collaboration with Under Armour resulted in the Project Rock Collection, emphasizing dedication and overcoming challenges. A portion of the proceeds from the collection supports Team Rubicon, a non-profit aiding veterans in disaster response. The collection embodies The Rock’s core values of resilience and determination.
The Warmup by Jessica Simpson:
- Jessica Simpson’s foray into athletic wear began in 2015 with The Warmup, an exclusive line sold at Macy’s. Simpson aimed to create affordable activewear that boosts confidence for women of all shapes and sizes. Her commitment to making every woman feel confident reflects in the stylish yet accessible pieces.
HKNB by Heidi Klum:
- Heidi Klum’s collaboration with New Balance, HKNB, marked her entry into designing activewear. Launched in 2010, this long-term partnership paved the way for celebrities to venture into the athleisure wear trend. Although new pieces haven’t been released since 2016, Klum’s contribution remains significant in the evolution of celebrity-backed athletic wear.
Celebrity athletic wear brands have become influential players in the fashion industry, transforming workout gear into a statement of empowerment and self-expression. From Kate Hudson’s Fabletics to Beyoncé’s Ivy Park, each brand reflects the unique vision and values of its celebrity creator. These brands not only provide stylish and functional activewear but also contribute to a broader cultural shift towards inclusivity and body positivity in the fitness fashion landscape.
EUROPEAN PERSPECTIVE
The UK brand: Gymshark
Meet Gymshark, the European (English) fitness clothing brand that is redefining sportswear. With its innovative designs and high-quality materials, Gymshark offers a unique blend of style and functionality that sets it apart from the rest.
From stylish leggings to breathable tops, Gymshark’s range of products meets the needs of every fitness enthusiast. Whether you’re hitting the gym or relaxing at home, Gymshark clothing provides unparalleled comfort and performance.
Gymshark has collaborated with several celebrities to create unique and inspiring collections. Some notable collaborations include partnerships with fitness influencers such as Whitney Simmons and Lex Griffin, as well as collaborations with athletes like soccer player Neymar Jr. and boxer Anthony Joshua. These collaborations bring together Gymshark’s innovative designs with the style and influence of these renowned personalities, resulting in dynamic and fashionable sportswear collections that resonate with fans around the world.
source: https://blog.hollywoodbranded.com/10-celebrities-and-their-fitness-lines & https://www.forbes.fr/business/gymshark-la-marque-de-sport-star-des-reseaux-sociaux/
